What Every Service Business Website Needs (and What It Doesn't)
The short list of pages and details that turn a trade business website into phone calls — and the extras you can skip.
Start with the customer's three questions
Someone landing on a plumber, mechanic, or cleaner's website usually wants to know three things fast: do you do the job I need, do you work where I am, and how do I reach you. If those answers aren't visible without scrolling, many visitors leave.
Put your main service, your service area, and a clear call or quote button at the top of the homepage.
The pages that earn their keep
A homepage, a page for each main service, a short about section that shows a real person or team, and a simple way to request a quote. For most trades, that's the whole site.
Separate service pages help because each one can answer specific questions — what's included, what affects price, what to expect on the day.
What you can skip
Sliders, long mission statements, stock photos of handshakes, and pages nobody visits. They slow the site down and push the important information further away.
Make contact effortless
Tap-to-call phone links on mobile, a short form with only the fields you actually need, and a fast reply. A good website gets the inquiry; your response time wins the job.
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