Website tips for service businesses

Plain-English advice for trades and local service businesses.

• What Every Service Business Website Needs (and What It Doesn't)

  The short list of pages and details that turn a trade business website into phone calls — and the extras you can skip.

• How Customers Find Local Service Businesses Online

  Search, maps, reviews, and now AI assistants — a plain-English look at where local customers look and how your website fits in.

• Do I Need a Website If I Already Have a Facebook Page?

  Facebook is useful, but it's rented space. Here's why a simple website still matters for service businesses.

• How to Describe Your Service Area So Local Customers Trust You

  Simple ways to show which towns and neighborhoods you cover without stuffing your website with city names.

• Turning Website Visitors Into Quote Requests

  Small changes to buttons, forms, and wording that make it easier for visitors to ask you for a quote.

• Should a Small Service Business Have a Website Chatbot?

  When a chatbot helps a trade business answer customers faster, and how to keep it from saying the wrong thing.